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Free Webinar: Make the Most of Small Business Saturday and Kick Off the Holiday Season!

Free Webinar: Make the Most of Small Business Saturday and Kick Off the Holiday Season!

It can be a big day for small businesses and a great kick-off to the holiday season. It is coming up on Saturday, November 24, and if you plan ahead, ...
Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization

Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization

How websites work If search engine optimization is the process of optimizing a website for search, SEOs need at least a basic understanding of the thi ...
Should Your Cannabis Company Hire a Publicist?

Should Your Cannabis Company Hire a Publicist?

Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out. Image credit: PhotoAlto/Fre ...
Want Higher Response Rates? Start Treating Your Sales Prospects Like People.

Want Higher Response Rates? Start Treating Your Sales Prospects Like People.

Sales is about communication, about nurturing that relationship and building trust. After all, sales reps are doing so many things wrong: Talking too ...
3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts

3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts

Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand. So, if you're not seeing ...
Startup Marketing and the Power of CX: Figurr Founder David Cooperstein on Marketing Smarts [Podcast]

Startup Marketing and the Power of CX: Figurr Founder David Cooperstein on Marketing Smarts [Podcast]

Startup marketing presents some challenges different from those of enterprise marketing (although they do have commonalities). David Cooperstein's con ...
Study: The 2019 Creative and Marketing Salaries Guide

Study: The 2019 Creative and Marketing Salaries Guide

I went to art school growing up. In college, I majored in drama. Let us know how waiting tables goes.” Mercifully, I found out about content marketing ...
Use These 10 Tools to Enhance Your Instagram Post Conversions

Use These 10 Tools to Enhance Your Instagram Post Conversions

The software allows you to create your own GIFs by recording content directly through the app. None of that is necessary when it comes to uploading vi ...
7 Game-Changing Social Media Tips From Gary Vaynerchuk to Grow Your Business

7 Game-Changing Social Media Tips From Gary Vaynerchuk to Grow Your Business

These seven tips from Vaynerchuk will help entrepreneurs leverage social media to get their business massive amounts of attention. Related: 10 Proven ...
3 Simple Questions that Help You Craft Better Headlines

3 Simple Questions that Help You Craft Better Headlines

What makes this content special? The answers to these questions most likely won’t produce the exact headline you’ll use. 1. Who will benefit from this ...
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