Aesop, the Greek storyteller is credited with some of the best known tales.
Though none of his writings survive, it is the storytelling tradition which continues.
Image Source: Moz
Today, every company is trying to share their unique story with the world. But I won’t bore you by telling you stuff you’ve heard before.
Instead let’s take a look at 5 inspirational brand storytelling examples, and the ingredients for a great brand story.1
1. Beardbrand
Beardbrand as the name suggests is a company selling beard grooming products.
Started in 2012 by Eric Bandholz after he competed in his first Beard & Moustache championship, was initially launched using a YouTube channel and blog. Eric quickly realized that this niche was underserved and he jumped on this opportunity to catch it. While blogging, he was contacted by the NY times for information on beard care products and Eric didn’t miss this chance to promote his brand.
With the result, the ball kept on rolling. Today, Eric’s Beardbrand serves millions of beard men around the world. What was launched as a blog has now over 100,000 YouTube subscribers and has become a 7 figure business.
Takeaway:
Resonate with your audience, identify their needs. Eric realized what would suit his audience and provided the latest information on his Blog & YouTube channel. He brought together a community of bearded men all around the world.
2. Johnnie Walker
Keep walking. That’s what the Johnnie Walker tagline says. The story dates back to 1819 when John was a young lad working at a farm.
Soon the farm was sold and John moved to selling at a grocery shop. With his love for whisky, John blended to produce the best whisky every time and became quite popular.
Though John passed away in 1857, his son Alexander continued his legacy and introduced the square bottle to reduce breakages.
Later, Alexander passed the baton to his sons Alexander II and George. They renamed the popular whisky and hence Johnnie Walker Red label & Johnnie Walker Black label were born.
Today, Johnnie Walker is one of the biggest whisky brands in the world and has the best piece of advice for you, to keep walking. Well because it actually is all about the journey.
Takeaway:…
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