Tag: 4c insights

Social media data is key link for addressable TV marketers tuning in to interests, preferences and TV habits of consumers

Social media data is key link for addressable TV marketers tuning in to interests, preferences and TV habits of consumers

Josh Dreller Marketers have just begun to scratch the surface of mining the biggest behavioral data set ever amassed: social media. 4C Insights mines ...

How Some Social Media Data Pointed to a Donald Trump Win

How Some Social Media Data Pointed to a Donald Trump Win. While many polls and prediction models forecasted Democratic nominee Hillary Clinton as the ...
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