Tag: Analytics
Facebook has created its own analytics tool for Messenger bots
Facebook has created its own analytics tool for Messenger bots.
With more than 34,000 Messenger bots on the market since their April 2016 debut, Faceb ...
CaliberMind Will Apply Psychographic Behavioral Analytics to B2B Marketing
@diogocostaw As the name implies, Business-to-Business (B2B) marketing refers to the marketing actions taken by companies, for companies.
It is a part ...
How an Analytics Mindset Changes Marketing Culture
How an Analytics Mindset Changes Marketing Culture.
The most significant culture shift today for marketing teams is adopting an analytical marketing a ...