Tag: Architecture

5 Fundamental Flaws With Your Brand Messaging (And Ways To Fix Them)

5 Fundamental Flaws With Your Brand Messaging (And Ways To Fix Them)

When it comes to sending your message across the audience, no matter which content you are working on; an ad copy, web content, calls-to-action or soc ...
The Difference Between URL Structure and Information Architecture – Whiteboard Friday

The Difference Between URL Structure and Information Architecture – Whiteboard Friday

So we'll link some basics about things like what is URL structure, but we're essentially talking here about the path, right, the bit that comes after ...
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