Tag: attribution

How to Use Facebook Attribution to Scale Your Conversions

How to Use Facebook Attribution to Scale Your Conversions

The Facebook attribution tool helps you better understand how users interact with your ads to determine the “customer’s journey” leading up to actual ...
Multi-Touch Attribution: What It Is and Why You Should Care

Multi-Touch Attribution: What It Is and Why You Should Care

Marketing attribution models are a way to assign credit to marketing touchpoints, including campaigns, programs, channels, events, and more. They expl ...
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