Tag: Brand
These Entrepreneur Brothers Ditched Coffee for Matcha and Built a Multimillion-Dollar Drink Brand
MatchaBar has sold more than a million bottles and says it's the seventh-best-selling tea at Whole Foods.
The brothers recently announced they closed ...
Brand Love Is Bullsh*t… So Now What Do We Do? Five Things.
As marketers, we want to work to build one of those iconic brands.
A brand people love.
You know... Apple.
However, the idea that people love brands a ...
3 Considerations You Must Think Through Before Taking a Political Position as a Brand
While those social justice topics had political implications, the companies that challenged cultural norms in their brand messaging were not, strictly ...
5 Branding Tips If You’re an Entrepreneur on a Budget
And, if things work out, you may nudge your way toward a second date.
A brand style guide establishes guidelines that define your brand and how it wil ...
Don’t Forget the Leadership in Thought Leadership
While it is a concerning topic to many, most brands are simply parroting the same challenges of Brexit and the same implications, without adding a new ...
LG Partners with PewDiePie & Ali-A to Create Millions of Extra Sponsored Video Views
Sponsored video is an incredibly effective way of broadening a brand’s reach if they team up with partners to promote specific campaigns.
Last week, t ...
How to Turn Brand Monitoring Into Content Assets
Consider these three ways to turn those brand mentions into content assets.
Incorporate these web mentions into your on-site content through regular r ...
Stop! Why Your Video Intro Should NOT Start With A Logo
And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video.
Here it goes: Don’t Start Your Videos Wi ...
How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
From Pokémon to Go.
Success came from the marriage of augmented reality technology -- making the game more accessible, engaging and rewarding -- to a ...
Why the New ‘Take a Knee’ Policy Isn’t Likely to Heal the NFL’s Damaged Brand
To get at some answers, I spoke to experts in marketing, PR, and IP valuation about how the kneeling penalty policy will affect NFL brands from two pe ...