Tag: Brand
Why You Should Launch a Brand, Not a Product
Why You Should Launch a Brand, Not a Product.
Consumers pay a premium for Morton because, over time, the brand has created a perception of quality, co ...
How to Build an Unbreakable YouTube Brand
How to Build an Unbreakable YouTube Brand.
That’s how much content is viewed each and every day on YouTube!
But how do you go about building a YouTube ...
The Marketer’s Checklist for Establishing a Personal Brand
The Marketer’s Checklist for Establishing a Personal Brand.
He’s writing books, giving lectures, running a podcast and has a massive following.
And wh ...
How Partnering With Mommy Bloggers Helped This Startup Make a Big Splash
How Partnering With Mommy Bloggers Helped This Startup Make a Big Splash.
Leura Fine is the entrepreneur behind Laurel & Wolf.
She sat down with Jen H ...
The 10 Best User-Generated Content Campaigns on Instagram
The 10 Best User-Generated Content Campaigns on Instagram.
And engagement is critically important to brands' success on the platform -- because the mo ...
3 Steps You Need to Take to Build an App That Will Boost Your Business’s Value
3 Steps You Need to Take to Build an App That Will Boost Your Business's Value.
That's not to say that you should never build an app; it's just that y ...
How to Write a Style Guide for Your Brand
How to Write a Style Guide for Your Brand.
One way to foster authenticity is by achieving consistent communication and branding by creating a style gu ...
Is Your Brand Really Who It Says It Is?
Is Your Brand Really Who It Says It Is?.
Welcome to the quagmire that is authenticity in social media.
I’ve read a number of articles arguing that aut ...
Influencer Marketing for B2B: 4 Examples That Prove It Can Work
The benefits of influencer marketing Before we get into some examples of B2B influencer marketing, let’s cover the benefits of investing in this chann ...