Tag: Colin Kaepernick
The Basics of Branding in 2019: What You Need to Know
One of the best examples of brands engaging customers into their branding strategy is the Starbucks White cup contest.
Going beyond digital In recent ...
Kanye West Is Hard to Ignore. Here’s What You Can Learn From His Antics.
Regardless of what anyone says, Kanye is taking his controversial opinions to the bank.
And if you've followed Nike, you know this isn't the first it ...
How to Navigate the Murky Waters of Taking a Stand on Social Issues
Kaepernick’s supporters might have thought the branding was too trite for the issue at hand, and he has plenty of detractors who could (and did) leave ...
4 Branding Lessons From Nike’s Colin Kaepernick Ad
The athletics-gear company also saw hefty gains in sales revenue throughout the month.
The marketing campaign reinvigorated the controversy around Kae ...
15 Popular Videos from Brands, to Inspire
Some of the videos present stunning visuals; others focus on funny scenes or relatable moments.
The video is an excellent demonstration of what works ...
Is Your Corporate Culture Conducive to Content Success?
What makes a company’s culture conducive to creating the passion-driven and participative content experiences today’s consumers crave?
And what should ...
Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad
By looking at the online conversations surrounding Nike and their Kaepernick ad, we can see that Nike knew exactly what they were doing.
Was it a calc ...
Why the New ‘Take a Knee’ Policy Isn’t Likely to Heal the NFL’s Damaged Brand
To get at some answers, I spoke to experts in marketing, PR, and IP valuation about how the kneeling penalty policy will affect NFL brands from two pe ...
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