Tag: Content marketing
4 B2B Marketing Trends You Can’t Afford to Miss in 2018
With marketing automation, not only will you be able to automate repetitive tasks, you can also nurture prospects with highly personalized, useful con ...
Why You Should Invest in Your Brand Advocates (And How To Do It)
Scroll through any leading marketing blog and you’re likely to find an abundance of articles on PPC advertising, content marketing, and SEO.
In fact, ...
Content Marketing KPIs, Defined
When creating your measurement framework, it’s important to include just the right amount of data that you need to make decisions.
To help get you sta ...
![6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]](http://www.marketinghub.today/wp-content/uploads/2017/12/6-ways-manufacturing-marketers-can-improve-their-content-marketing-new-research.jpg "6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]")
6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]
For example, a company getting started with content marketing might invest in a team that can get the organization to the mature phase in a short peri ...
How to amplify your content marketing with influencer-driven writing contests
But how to engage influencers into creating content for your company blog?
Benefits of holding a content marketing contest There so many marketing opp ...
This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
If you enjoy our show, we would love it if you woul ...
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
We’re sharing it now because too many people are still confused about the terms.
Are you looking for a job – or looking to hire someone – in a field a ...
How to Produce Content That Doubles Your Sales Funnel Conversion Rate
Despite the misconception that content marketing works only at the top of your sales funnel, it can actually be used at every stage of the sales funne ...
9 Stats That Will Make You Want to Invest in Content Marketing
Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent.
These ads are served to consumers whethe ...
This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model
If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
In this week’s episode This week, Robert ponders how we prepa ...