Tag: Customer
Wells Fargo’s CMO on Lifetime Customers, Mountains of Data, and Coming Back From a Scandal
That means investing in everything from artificial intelligence to video to virtual reality.
We think we have a good story because a lot of our change ...
5 Proven Ways to Get More Customer Reviews On Google and Facebook
When both Facebook and Google offer to help you promote your online reputation, it becomes quite obvious that you'd better be laser-focused on consist ...
9 Strategies for Using Customer Testimonials in Your Content
Follow up with recent customers Your product or service will be fresh in the minds of your recent customers so this is a great time to ask them what t ...
4 Lesser-Known Customer-Review Platforms You Need to Know About
4 Lesser-Known Customer-Review Platforms You Need to Know About.
According to Nielsen's Global Trust in Advertising report, 84 percent of consumers su ...
The Role of AI in The Future of Marketing
That’s one of the key insights I learned last week when I attended Pega‘s Pegaworld at the MGM Grand in Las Vegas, NV.
More than 4,000 Business and IT ...
How to Get More Twitter Followers in 2017
How to Get More Twitter Followers in 2017.
If your business has a significant number of engaged followers, Twitter can be a good way to distribute con ...
4 Ways Small Businesses Can Master Marketing
One of the first hurdles a small business owner faces is getting the word out about her new business.
The good news is there is a lot a small business ...
#CMWorld Interview: Adele Revella Weighs In On Connecting B2B Content to Customers
When asked which techniques they used to better understand their target audience(s) for content marketing purposes, “Auditing Existing Buyer Data” did ...
3 Steps You Need to Take to Build an App That Will Boost Your Business’s Value
3 Steps You Need to Take to Build an App That Will Boost Your Business's Value.
That's not to say that you should never build an app; it's just that y ...
Why Companies Are Failing to Grasp the Digital Customer Experience
In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred chann ...