Tag: Customer

Why HR Is The New Marketing
Why HR Is The New Marketing.
Is HR the new Marketing?
These effective companies are actually activating employees as a new marketing channel to achiev ...

Why Customer Experience Is the Key to an Amazing Business
The idea is to take the mid-point of the year and get a fresh restart.
In post #4 of 5, I introduced – How to Perfect Your Lead Generation Follow-up T ...

Your Guaranteed Tons of New Customers with this Killer Referral Program
Basically, you should be willing to spend as much or more per referred client as you normally spend to acquire a customer from a cold medium.
The answ ...

The Science Behind the Sales Funnel
The Science Behind the Sales Funnel.
When customers buy your product or service, businesses have them entered into a “Sales Funnel” or “Customer Reten ...

Why Facebook and Google Want to Market Your Reputation Online
Why Facebook and Google Want to Market Your Reputation Online.
Of course, if I can't trust your business, I'm going to buy from a company that shows m ...

Pop-up Shop Marketing: a Quick How-to Guide
Why pop-up shops?
Well, the first reason has less to do with immediate sales and more to do with branding.
By aligning your brand with this temporary ...

Why Customer Experience Matters to Your Business
The world of marketing is now shifting to a customer-centric approach.
Customer retention is improved with a customer-first approach that delivers gre ...

3 Fundamental Pillars of Technical Support and How Video Can Help
It’s also why they should be using video.
In addition to marketing and selling to customers with video, Technical Support has found three key areas to ...

Customer Segmentation Basics Explained
We all want to get to know our customers better.
To understand our customers better, we need systems in place to acquire and analyze data, we need the ...

What Your Customers Really Need Is…More Site Testing?
What Your Customers Really Need Is…More Site Testing?.
“We have the best prices”…“Our product has more features than the competition”…“Our customer se ...