Tag: Customer

Behind the Scenes of a Killer Customer Reactivation Campaign
When was the last time you spent any time thinking about cancelled or lost customers?
Customer reactivation campaigns aren’t new, but so few businesse ...

How to Use Webinars for Every Stage of the Customer Journey
One of the things I love most about them is that you can use webinars for every stage of the customer journey by altering the intent of the content as ...

7 Brilliant Ways to Connect with Your Customers on a Personal Level
I see this all the time when working with companies.
Because the company doesn’t understand their own business well enough yet.
I’m going to break dow ...

What Is Customer Retention Rate & Why Should You Care?
Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing.
Not only is more time, money and effort require ...

Increase Customer Satisfaction and Reduce Support Load with Video
Increase Customer Satisfaction and Reduce Support Load with Video.
Your customer expectations are changing.
I lead the technical support team at Vidya ...

Why Your Customer Acquisition Cost Will Destroy Your Business (And How to Prevent It)
The final step: Calculating your customer acquisition cost Now that you have the total cost during a timeframe and the number of customers acquired in ...

What Exactly Is Customer Lifetime Value and Why Should You Care?
What Exactly Is Customer Lifetime Value and Why Should You Care?.
This number might change the way you look at how much you are willing to invest to g ...

How to Get Your Customers to Market Your Business for You
How to Get Your Customers to Market Your Business for You.
You need to know how to convert your customers into your brand advocates.
In fact, 90% of p ...

The Uphill Battle of B2B Marketing: A Success Story
When you find yourself in the midst of summiting a mountain, you rarely take a break to reflect on the milestones that got you to where you are now.
I ...

6 Ways to Make Online Reviews Work for Your Business
6 Ways to Make Online Reviews Work for Your Business.
Here's how to make online reviews really work for your business.
So when you're asking for revie ...