The Uphill Battle of B2B Marketing: A Success Story

The Uphill Battle of B2B Marketing: A Success Story

When you find yourself in the midst of summiting a mountain, you rarely take a break to reflect on the milestones that got you to where you are now. In a way, this is a powerful collective moment of reflection for everyone who has ever joined the Integrate team and for me as Founder/CEO. In 2013, when I took over as CEO, my main objective was to double down on investing in software development to bring a SaaS platform to market that would centralize the disparate marketing systems for B2B marketers. Our goal is simple: Make Our Customers Wildly Successful. Dan Springer, CEO of Responsys (IPO and acquired by Oracle). These four operators have made B2B customers more successful than any other quartet of CEOs. In addition, some of them have never invested in a private company. We're now heads-down focused on continuing our journey to automate the top of the funnel for B2B marketers. Without our supporters and contributors, we wouldn't have reached the milestone we announced today -- and not just with our funds. Because even in growth challenges and venture funding, it's not just about the money.

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The Uphill Battle of B2B Marketing: A Success Story

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Today, Integrate announced its fourth round of venture funding. When you find yourself in the midst of summiting a mountain, you rarely take a break to reflect on the milestones that got you to where you are now. However, I learned late in my athletic career the importance of doing so, in addition to ensuring that the reflective period is brief.

In a way, this is a powerful collective moment of reflection for everyone who has ever joined the Integrate team and for me as Founder/CEO. Over the past seven years, we’ve encountered every obstacle imaginable — some of which almost ended our journey prematurely. For the past four consecutive quarters, the business has been cash flow positive and has experienced a significant 300-percent revenue growth. It’s only through a meritocracy-ingrained culture combined with outstanding team competence that the company finds itself in a considerable position of strength today.

In 2013, when I took over as CEO, my main objective was to double down on investing in software development to bring a SaaS platform to market that would centralize the disparate marketing systems for B2B marketers. In hindsight, it was an ambitious goal for an over-100-person media company that had zero dollars in software revenue. Many people on the peripheral were not shy about informing us that…

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