When both Facebook and Google offer to help you promote your online reputation, it becomes quite obvious that you'd better be laser-focused on consistently getting reviews from your customers, or you're failing in your reputation management efforts. Instead, they spend more money and time than necessary to get new customers, when it would be much easier to showcase the quality of their work using reviews and social proof. Here’s five tips on how to get more reviews on Google and Facebook: 1. Ask for feedback and reviews... but use this special question first! When a customer or client says "yes" to being helpful, tell them you'll be sending them an invitation to provide their feedback about their experience with your business and that it would be very helpful of them to share their honest thoughts. One of my companies helps local businesses get more reviews using reputation marketing software. Share reviews and testimonials on all your social channels. Once you start sharing these reviews, other customers will want to provide their reviews as well. Have more than one page on your website for reviews and testimonials! Get video testimonials.
Facebook and Google have introduced new programs emphasizing the value and importance of customer reviews for building a successful business. When both Facebook and Google offer to help you promote your online reputation, it becomes quite obvious that you’d better be laser-focused on consistently getting reviews from your customers, or you’re failing in your reputation management efforts.
Most entrepreneurs know they should be getting online reviews, but usually treat the process as a mere afterthought. Instead, they spend more money and time than necessary to get new customers, when it would be much easier to showcase the quality of their work using reviews and social proof.
Here’s five tips on how to get more reviews on Google and Facebook:
1. Ask for feedback and reviews… but use this special question first!
Before you ask for a review or testimonial, here’s an easy and persuasive way to influence people to want to give you a review. Ask your customer/client/patient this simple question, “Do you consider yourself a helpful person?”
By doing so, Robert Cialdini’s research shows that you greatly increase the odds of getting people to help you when you ask them for a favor afterwards. In the study, asking the preceding question boosted compliance by 77.3 percent when the researchers asked random people to complete a survey vs not asking the helpful question first.
When a customer or client says “yes” to being helpful, tell them you’ll be sending them an invitation to provide their feedback about their experience with your business and that it would be very helpful of them to share their honest thoughts.
2. Automate your reputation marketing process.
One of my companies helps local businesses get more reviews using reputation marketing software. The software helps the customer to easily provide feedback and reviews.
One component of the system is a tablet kiosk that sends out friendly texts and emails inviting them to share their feedback. One of our clients using our system went from 27 Google reviews to over 70 Google reviews in just a matter of weeks. During that time, visits by new patients skyrocketed and so have their revenues.
If you own…
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