Tag: Customer
Using Buyer Intent to Drive Your Marketing Efforts
Author: Johanna Rivard / Source: Marketing Insider Group
Individual users and businesses are becoming increasingly dependent on the inter ...
What Marketing Communications Should You Personalize?
Author: Johanna Rivard / Source: Marketing Insider Group
Every customer is different. They have different needs, interests, and motivatio ...
New Money: How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World
Source: The Content Strategist March 15 marked an important milestone in the finance industry. After years of rapid growth, federal regulators relea ...
6 Strategies Smart Brands Use to Satisfy and Retain Their Customers
Author: Toby Nwazor / Source: Entrepreneur Smart brands know that customers are the lifeblood of their business. Customers, in fact, are t ...
5 Examples of Brilliant Brand Communities That Are Shaping The Online World
Author: Michael Brenner / Source: Marketing Insider Group
The genius of branded communities – when done well – is that they create a part ...
The 6 Secrets Of Repeat Business: How To Make More Sales Without Finding New Customers
Author: Dan Martell / Source: @DanMartell The other day my furnace stopped working.
The issue is that my wife was trying to change the air ...
Situation-Ready Content, On-Purpose, By Design?
Author: Jim Burns / Source: Marketing Insider Group
In Content Marketing
I’m done talking about “content.” The word is too conceptual to ...
Build Your Marketing Team in the Order that People Buy Things
Author: Daniel Rodriguez / Source: Entrepreneur
In 2013, I made the decision to bring aboard a content creator as my first marketing hire ...
3 Things Customers Expect from Your Videos for Customer Support
Source: Vidyard When’s the last time you actually read a “read-me” document or browsed a manual before using a product? For most of us, it’s rare.
M ...
Social Media Automation: What Works and What Doesn’t
Author: Guest Post / Source: Duct Tape Marketing < All Articles
Businesses, or marketers to be more specific, can benefit from soc ...