Tag: Deanie Elsner

Video ROI: Why Kellogg’s Spends 70% of its Advertising Budget With YouTube

Video ROI: Why Kellogg’s Spends 70% of its Advertising Budget With YouTube

I’m going to offer you a vision of what will happen if you don’t.” This year, the speaker who stole the show was Deanie Elsner, President of Kellogg’s ...
Video Trends: 8 Critical Industry Takeaways from NewFronts 2018

Video Trends: 8 Critical Industry Takeaways from NewFronts 2018

According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over ...
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