Tag: Demand Metric

Is Your Content Ready to Zig and Zag With Your Buyers?

Is Your Content Ready to Zig and Zag With Your Buyers?

While your buyers take a chaotic journey, Anna says, you still need content to satisfy your buyers in each of the traditional sales stages. Though the ...
The State of Sales Content ROI [Infographic]

The State of Sales Content ROI [Infographic]

Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric ...
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