In this 360 video, travel operator Thomson Holidays beautifully captures the changing the light and movement of Iceland’s aurora borealis. You can change your view to see different parts of the sky, just as you would in-person. Oreo lets viewers explore the world that inspired Filled Cupcake Flavored Oreo Cookies In this 360 video, Oreo creates an interactive world to give viewers a behind-the-scenes ‘tour’ of the inspiration behind its new cookie flavor. The video had over 3 million views and more than 2,000 likes after one year. While the 360 video isn’t the same as the virtual reality gear they’re promoting, it shows the potential of their product by offering an immersive experience. It’s a video for people that already know and love their brand—and who would love a more in-depth experience of the cars BMW offers. Expedia’s partnership with Tourism Australia is super effective. It’s paid off, with over 3.4 million views and over 700 shares in eight months. In the contest, Asda hid pieces of content (called “Easter eggs”) for the audience to find in a series of videos. Get inspiration for your social videos by following the example of these brands.
Watching your first 360 video is the equivalent of getting your first smartphone—it completely changes the user experience.
Video is one of the most effective ways to engage your audience on social—on Facebook, for example, users watch 100 million hours every day.
And 360 video doesn’t disappoint. Brands testing out this new format have shown that you can tell compelling stories that are exciting and immersive.
7 brands getting creative with 360 video
1. Thomson Holidays shows off Iceland’s northern lights
There are amazing sights to see in Iceland—and the northern lights definitely top the list. In this 360 video, travel operator Thomson Holidays beautifully captures the changing the light and movement of Iceland’s aurora borealis. You can change your view to see different parts of the sky, just as you would in-person.
By pairing this video with a relevant daily hashtag (#TravelTuesday) and adding a link to their website, Thomson Holidays makes it easy interested travelers to book a vacation. In three months the video gained 438,000 views, 4,600 likes, and 1,500 comments.
2. Oreo lets viewers explore the world that inspired Filled Cupcake Flavored Oreo Cookies
In this 360 video, Oreo creates an interactive world to give viewers a behind-the-scenes ‘tour’ of the inspiration behind its new cookie flavor. This fun, whimsical video shows that an Oreo cupcake cookie is everything you dream it would be—a delicious, chocolatey, cream-filled treat.
The “Wonder Vault,” a fantasy factory created by Oreo, combines the visuals of Willy Wonka’s chocolate factory with Candyland’s bright landscapes. It’s an immersive video aimed at giving viewers of all ages a sense of wonder about their products. The video had over 3 million views and more than 2,000 likes after one year.
3. Samsung takes viewers on a snowboarding adventure
As part of their Gear VR launch, Samsung posted a snowboarding video that puts viewers right in the middle of the action. With a cast of professional snowboarders, a stunning location in Laax, and awesome music, it’s hard not to rewatch this video again and again. Each time, you get a new angle with a different snowboarder and…
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