Author: OKhateeb / Source: Medium Courtesy of Intuitive Surgical You’re a liar. So are your parents, your friends, your coworkers. We li
You’re a liar.
So are your parents, your friends, your coworkers.
We lie to ourselves because we frame a story about the way we see the world.
Then, we seek ways to justify this lie to fit our worldview.
The 2016 election is a great example of that.
We all watched the same debates, yet we had wildly different interpretations of it.
Even data, something that is supposed to be objective, is in fact quite subjective.
The researchers that chose the metrics, interpreted the data and made conclusions about what it means was all subjectively driven.
We lie to ourselves ahead of time by telling ourselves a story about a worldview we have yet to encounter.
Lying into the Future
People make decisions both big and small based on one simple thing; the lie we tell ourselves about what we’re about to do.
A surgeon who denounces the value of a new technology after an error occurs during surgery decided weeks and months before that operation that the robot is to blame for the error.
A patient who decided to sue this physician for that error decided that they would sue the physician well before the operation was even scheduled, even if the error had nothing to do with the outcome of the procedure.
Good outcomes are remembered because they support the customer’s worldview.
Bad outcomes are forgotten as just random events.
This is all because of the story we tell ourselves about the world we see before we see it.
When you exceed customers’ expectations, then they tell a story to themselves about you.
It’s about the Process, not the Product
Art Basel is an international art fair with three shows staged annually in Basel, Switzerland; Miami Beach, Florida; and Hong Kong.
It draws a huge crowd and often has art selling for over $1M.
When people pay 10x more for art at Art Basel versus just buying the same piece in private, they’re not buying the product;
They’re buying the process.
Breaking a process will help change a person’s worldview.
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