Tag: Digital media

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The Secret To Effective Content Marketing

The Secret To Effective Content Marketing

The younger generation is especially more open to what brands have to offer by way of "content marketing." Nescafe, for instance recently moved its en ...
This Week in Content Marketing: This is the Year Agencies Buy Media Companies

This Week in Content Marketing: This is the Year Agencies Buy Media Companies

This Week in Content Marketing: This is the Year Agencies Buy Media Companies. In this broken-pipe episode of This Old Marketing, Robert and I talk ab ...

Southern Africa: SADC Should Use Social Media for Marketing

Southern Africa: SADC Should Use Social Media for Marketing. The use of social and digital media platforms in marketing tourist destinations should be ...

Sadc should use social media for marketing

The use of social and digital media platforms in marketing tourist destinations should be prioritised to ensure improved visibility of facilities in a ...
Survey: Marketers Use an Average of 5 Different Marketing and Media Tools

Survey: Marketers Use an Average of 5 Different Marketing and Media Tools

Survey: Marketers Use an Average of 5 Different Marketing and Media Tools. As marketing resources continue to grow in availability, industry professio ...
Follow these content marketing trends in 2017: Part 2

Follow these content marketing trends in 2017: Part 2

Follow these content marketing trends in 2017: Part 2. However, those are far from the only ingredients... Read more » In part one of our exploration ...
Why Digital Marketing? The Essential Guide to Marketing Your Brand Online [Free Ebook]

Why Digital Marketing? The Essential Guide to Marketing Your Brand Online [Free Ebook]

Why Digital Marketing? The Essential Guide to Marketing Your Brand Online [Free Ebook]. The way people interact with businesses has changed dramatical ...

Innovid Starts Integrated Marketing Cloud Technology For Personalized Video

Innovid Starts Integrated Marketing Cloud Technology For Personalized Video. Video marketing platform Innovid says its new integrated marketing cloud ...
Trimming the fat in media buying with the help of technology

Trimming the fat in media buying with the help of technology

Trimming the fat in media buying with the help of technology. Managing media spend is a daunting process for marketers that can lead to disappointing ...

Is Social Media And “Employee Advocacy” Possible Within Regulated Industries?

Is Social Media And "Employee Advocacy" Possible Within Regulated Industries?. How does this square with the concept of “employee advocacy”, where fir ...
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