Tag: Federal Trade Commission

Get a Plan: How to Make the Most of Influencer Marketing

Get a Plan: How to Make the Most of Influencer Marketing

That means you may have to do a little extra legwork to convince your content stakeholders to support a promotional technique not fully under your bra ...
Most YouTube Influencers Still Don’t Disclose Sponsored Deals, Study Says

Most YouTube Influencers Still Don’t Disclose Sponsored Deals, Study Says

Image credit: Getty via engadget This story originally appeared on Engadget It's been almost a year since the FTC warned social media influencers that ...
Why the FTC’s Influencer Disclosure Policy Is Completely Off Target

Why the FTC’s Influencer Disclosure Policy Is Completely Off Target

Author: Gil Eyal / Source: Entrepreneur It appears that some of the world’s most prominent celebrities have found themselves in hot water ...
Do You Know These FTC Marketing Rules Yet?

Do You Know These FTC Marketing Rules Yet?

Author: Alex Ditty / Source: Business 2 Community Many marketers still aren’t aware of the rules. Don’t be one of them Even after all that ...
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC. As 2016 comes to an end, the media industry faces an uncertain fu ...

Understanding FTC guidelines for influencer marketing

Understanding FTC guidelines for influencer marketing. The FTC is cracking down on brands that aren’t following the rules and regulations for influenc ...
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