Tag: Google

Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp
Google may be moving to end anonymous reviews for its Maps and Local Business offerings, or to remove their star rating impact, according to a Search ...

How HubSpot Uses Blogging to Rank #1 on Google
Search engines are now capable of recognizing connections across search queries.
They then aligned our existing blog posts into the aforementioned clu ...

How To Optimize Your Anchor Text Strategy For SEO
Google also started using backlinks and its anchor texts to see if a website had been over-optimized.
Google can still follow my link and have a bette ...

The State of SEO: What the Latest Algorithm Updates and Reports Are Telling Us
With mobile traffic continuing to rise, it’s time to shift our perspectives from desktop first to mobile first.
Yet Google was still ranking search re ...

4 Ways to Reinvent the Facebook/Google Data Model in the Wake of Cambridge Analytica
Since the Cambridge Analytica scandal broke, widespread protests and furious debate have surrounded the issue of how our personal data ought to be han ...

The Ultimate Guide to Permalink SEO: How to Rank Higher With Proven URL Tactics
By merging your permalink structure with your site’s architecture, your user should be able to create much more in-depth content structures that allow ...

The Beginner’s Guide to Monitoring, Fighting and Preventing Negative SEO
I’ve even seen SEOs trying to attack Forbes’ search rankings by linking to it from malicious websites.
Collect the list of bad spammy backlinks in one ...

GDPR: What it Means for Google Analytics & Online Marketing
What is GDPR?
But here are a few of the most significant changes: Companies and other organizations have to be more transparent and clearly state what ...

What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions
What is the GDPR?
-no — Adam Cleevely (@ACleevely) May 2, 2018 But my post today isn’t about what you should do to get compliant — that’s specific to ...

Consumers Search by Voice. Do You Listen?
As many as one in six Americans own a smart speaker such as Amazon’s Alexa or Google Home, according to market research firm Edison Research.
Voice Co ...