Tag: Lead scoring

How Are Your Marketing Qualified Leads Performing?

How Are Your Marketing Qualified Leads Performing?

Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates. For many businesses in the B2B technolo ...
Why Custom Attributes are Essential to Lead Scoring Your Videos

Why Custom Attributes are Essential to Lead Scoring Your Videos

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. Which is why you need to integrate vid ...
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