Tag: Lego

Why Digitally Savvy Companies Focus on Being ‘in’ their Users’ lives — Not Seeing Them Simply as ‘Customers’

Why Digitally Savvy Companies Focus on Being ‘in’ their Users’ lives — Not Seeing Them Simply as ‘Customers’

Additionally, the latter often engage or interact with customers more as users than as customers. The online study described surveyed over 5,000 Ameri ...
5 Branded Content Campaigns You Need to Know

5 Branded Content Campaigns You Need to Know

5 Branded Content Campaigns You Need to Know. In January, I wrote about “The 7 Worst Ad Campaigns of 2015” and received great feedback from the commun ...
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