Tag: Long-term memory

The Power Of Emotional Marketing

The Power Of Emotional Marketing

And yet, we talk about ‘brand personalities’ all the time. What Is A Brand Personality? Just make sure that you’re communicating (and organizing) your ...
Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots

Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots

Can songs shape memories? Illustration: Dianna McDougall; Source: Getty Images Much has been written about what our brains look like on music. But wha ...

What Leaders Must Understand To See Long-Term Marketing ROI

What Leaders Must Understand To See Long-Term Marketing ROI. But to be truly successful in content marketing, you’ve got to look at the big picture. H ...
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