Tag: Machine
5 Ways Marketers Can Gain an Edge With Machine Learning
So, what is machine learning?
According to Hewlett Packard, “Machine learning refers to the process by which computers develop pattern recognition, or ...
The Evolution of Power: Marketer vs. Machine
One of the most frequent comments we get in marketing is that, because of the pervasiveness of access to brands, consumers are in control and brands m ...
Rise of the PPC Machines: The Search Marketer’s Role in the Age of AdWords Automatons
If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a distinct trend: More control is bei ...
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