Tag: Marketing

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Why Testimonials Are B2B Companies’ Most Important Marketing Tool

Why Testimonials Are B2B Companies’ Most Important Marketing Tool

A good testimonial outlines key benefits, makes comparisons with other products, and backs up the claims you've made about your product or service. Th ...
The Ultimate Collection of Free Content Marketing Templates

The Ultimate Collection of Free Content Marketing Templates

3 Blog Editorial Calendar Templates Having an editorial calendar for your marketing content will save you a whole lot of time -- not to mention sanity ...
The Gig Economy: A #CMWorld Twitter Chat With Nicky Pasquier

The Gig Economy: A #CMWorld Twitter Chat With Nicky Pasquier

Our community is made up of a diverse group of people. Freelancers and independent marketers face unique content marketing challenges. To discuss the ...
The Ultimate Cheat Sheet for Mastering Mobile Marketing

The Ultimate Cheat Sheet for Mastering Mobile Marketing

What is mobile marketing? Mobile marketing uses any and all digital, social, and related content marketing channels to reach an audience via their mob ...
Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

In CMI’s latest research, 68% of tech content marketers named creating content that appeals to multiple roles as their top challenge. Despite this, ma ...
Why We Love #CMWorld Twitter Chats (But We’re Changing Things Up)

Why We Love #CMWorld Twitter Chats (But We’re Changing Things Up)

One of my favorite ways to connect with our community is through our #CMWorld Twitter chat. The chat was a weekly get-together, connecting Content Mar ...
3 No-Cost Marketing Tactics You Can Use Right Now to Bring in More Sales

3 No-Cost Marketing Tactics You Can Use Right Now to Bring in More Sales

But, there are also ways to market your business for free and these strategies can be highly-effective if implemented. This creates a great marketing ...
Measure for Success: 7 Secrets of Actionable Content Marketing Dashboards

Measure for Success: 7 Secrets of Actionable Content Marketing Dashboards

And this is why an actionable content marketing dashboard is so incredibly important. When properly set up, an actionable dashboard marries data and i ...
5 Powerful Push Notification Marketing Strategies You Probably Aren’t Using

5 Powerful Push Notification Marketing Strategies You Probably Aren’t Using

Either they don’t make it on time, or don’t get delivered to the right device. You must understand that, if people have opted-in to receive the notifi ...
Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative

Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative

But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing Business Transformation, and his team, thinking differently has led to piloting an ac ...
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