Tag: Marketing

Content Marketing for Small Business: Does it Really Work?
Content marketing institute found that just 21% of content marketers in North America are “extremely” committed to content marketing.
You have to spen ...

6 Influencer Marketing Lessons Marketers Can Learn from Journalists
6 Influencer Marketing Lessons Marketers Can Learn from Journalists.
Truly, the people I engaged with were more than connections.
Now as a digital mar ...
![Why You Need to Focus on Video Marketing in 2017 [Infographic] Why You Need to Focus on Video Marketing in 2017 [Infographic]](https://blog.hubspot.com/hs-fs/hubfs/2017-year-of-video-compressor.jpg?t=1483616025358&width=365&height=151&name=2017-year-of-video-compressor.jpg)
Why You Need to Focus on Video Marketing in 2017 [Infographic]
Why You Need to Focus on Video Marketing in 2017 [Infographic].
2016 saw a surge in the popularity of video as a content marketing format.
From 360-de ...

5 Things to Consider Before Investing in Content Technology
Here are five things to consider before investing in the next bright, shiny object: Find a content strategy partner with no horse in the race Before a ...
Pharma and Healthcare Social Media Marketing Value Chain and Forecast 2014-2020
However, use of these social media tools for marketing pharma content is still debatable.
Efforts of pharma sector to leverage the benefits of social ...

Five things social media marketers like (and five things they don’t)
Because of how important messaging is to consumers now, some participants felt that they will be investing more time in messaging apps in 2017.
3) Con ...
10 Tech Tools to Boost Productivity in The New Year
10 Tech Tools to Boost Productivity in The New Year.
Our team has compiled a list of the top 10 marketing tools that help us work better as a group.
H ...

Three Game-Changing Trends for Mobile Marketing in 2017
Three Game-Changing Trends for Mobile Marketing in 2017.
Predictive analytics, chatbots, and intelligent marketing automation are going to dominate th ...
![A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast] A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/170104-podcast-Marcus-Sheridan-lg.jpg)
A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]
Marcus Sheridan on Marketing Smarts [Podcast].
When companies started asking how Marcus had turned River Pools around, he founded The Sales Lion—a sal ...
To Win At Content Marketing, Think Of Your Brand As An Editorial Publisher
To Win At Content Marketing, Think Of Your Brand As An Editorial Publisher.
Say a hotel is offering a special occasion dinner menu and writes a blog a ...