Tag: Marketing

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How to Know if You’ve Been Hit With a Google Penalty (And How to Fix It)

How to Know if You’ve Been Hit With a Google Penalty (And How to Fix It)

What Is a Google Penalty? A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. ...
WhatsApp Marketing for Business: A Guide to Getting Started

WhatsApp Marketing for Business: A Guide to Getting Started

But how can you effectively use WhatsApp for marketing? What is WhatsApp? WhatsApp is a free mobile app that uses your phone’s internet connection to ...
Content Marketers, This Is Not a Drill: 5 Alarm Bells from BuzzSumo’s Latest Report

Content Marketers, This Is Not a Drill: 5 Alarm Bells from BuzzSumo’s Latest Report

Content marketers, there is a content marketing emergency happening right now. After analyzing 100 million pieces of content for social sharing, socia ...
A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]

A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]

To detail your content’s strategic purpose, you must identify three things: Priority desired outcome Priority target audience Priority target audience ...
Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results

Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results

While that may be the case, times have changed. The expectation for influencer content marketing has evolved, which means consumers have higher expect ...
The Science of Storytelling: A #CMWorld Chat with Joe Lazauskas

The Science of Storytelling: A #CMWorld Chat with Joe Lazauskas

So how can marketers take advantage of this? He joined us for a recent #CMWorld Twitter chat. Our brains actually light up fivefold when we hear good ...
How to Drive Marketing Results When You’re Facing Budget Cuts

How to Drive Marketing Results When You’re Facing Budget Cuts

Be clear about your goal during tough times. The first thing you need to know is that, during tough times, it isn’t just your tactics and strategies t ...
How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Included in our eight budget templates bundle is a template to manage your website redesign ... as well as templates for both Excel and Google Sheets ...
Abandoned Cart Recovery Is Cheaper Than Marketing to New Clients

Abandoned Cart Recovery Is Cheaper Than Marketing to New Clients

Abandoned Cart Emails The first thing you need when sending abandoned cart emails is an email address. For first time shoppers and returning customers ...
Voice Search: Is Your Content Prepared for the Verbal Revolution?

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Usage rates are likely to grow as more consumers buy virtual assistants, and as the natural language processing and machine learning behind these engi ...
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