Abandoned Cart Recovery Is Cheaper Than Marketing to New Clients

Abandoned Cart Recovery Is Cheaper Than Marketing to New Clients

Abandoned Cart Emails The first thing you need when sending abandoned cart emails is an email address. For first time shoppers and returning customers that aren’t signed in, that means capturing their email address at some point in the process. A developer could write JavaScript to detect when a user fills in his email address in the checkout process — and then capture it for later use. Two of them, Jilt and Abandoned Cart Lite, focus mainly on WooCommerce. Jilt is priced on how many shoppers you engage via email. Jilt stores shoppers’ data on its servers and sends the cart recovery emails on your behalf. Jilt can also send (a) dynamic coupon codes to your abandoned shoppers to entice them to complete their purchase and (b) multiple emails over a period you define. You could use this popup to offer a free download, build your email list, or capture the shopper’s email address. You could, say, follow up at full price within one hour of abandonment, and again in a week with a coupon. In my experience, investing in abandoned cart recovery can be much more cost-effective than marketing to new clients, who aren’t aware of your products and services.

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In “Optimizing Checkout Flow in WooCommerce,” my previous article, I offered tips on reducing abandoned carts by streamlining the checkout process. To be clear, however, you could spend years optimizing your checkout process and not eliminate abandoned carts.

There are options to bring shoppers back to your store once they’ve moved on to other things. One of the best ways is to send emails to shoppers about the products they’ve left in their carts.

Abandoned Cart Emails

The first thing you need when sending abandoned cart emails is an email address. That means getting returning clients to sign in, and then detecting when they’ve added items to their cart.

For first time shoppers and returning customers that aren’t signed in, that means capturing their email address at some point in the process.

A developer could write JavaScript to detect when a user fills in his email address in the checkout process — and then capture it for later use. The user doesn’t need to submit the form. JavaScript can detect when he has filled in the email field.

Other options do not require a developer. Virtually all email-marketing providers offer some form of abandoned cart recovery. Most of them offer built-in integration with leading shopping cart platforms, as well as API access for custom integrations.

There are also many third-party abandoned-cart services. Two of them, Jilt and Abandoned Cart Lite, focus mainly on WooCommerce.

Jilt

Jilt can help merchants recover abandoned cart. Its pricing is based on how many abandoned shoppers it engages.
Jilt can help merchants recover abandoned cart. Its pricing is based on how many abandoned shoppers it engages.

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