Tag: Marketing

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This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you woul ...
Why Branding Experts Need to Step Out of Their Silos

Why Branding Experts Need to Step Out of Their Silos

And yes, those involved with licensing want to talk about what's going on in their part of the brand universe. How do we get the different disciplines ...
The One Marketing Buzzword You Should Actually Care About

The One Marketing Buzzword You Should Actually Care About

Empathy is everything when it comes to friendship—maybe it should also be everything when it comes to marketing. I now feel even more convinced that t ...
5 Reasons Machine Learning Is the Future of Marketing

5 Reasons Machine Learning Is the Future of Marketing

Machine learning focuses on developing computer programs that can access data, analyze it and use it to learn. Visit a website, and you don't need to ...
What Can Modern Marketers Learn From Advertisers of the Past?

What Can Modern Marketers Learn From Advertisers of the Past?

It was a great show, exploring everything from changing gender roles and racial issues in the '60s to the bold, in-your-face advertising tactics that ...
13 Fantastic Places to Find Background Music for Your Video Content

13 Fantastic Places to Find Background Music for Your Video Content

13 fantastic places to find background music for video As many of you might have experienced, finding quality background music for video can be a huge ...
CMO Pay Is Rising. Who Makes the Most Money?

CMO Pay Is Rising. Who Makes the Most Money?

Median compensation for the nation’s top marketing executives jumped 24 percent in the five years ending in 2016 to $1,261,755, according to a new stu ...
When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

They are also abandoning the siloed organizational structure that has become a barrier to success in the digital age. Wang: Establish your data approa ...
Here’s How Much Your Content Marketing Goals Matter

Here’s How Much Your Content Marketing Goals Matter

You’re still in the race—if you take the right approach and focus on your content marketing goals. One Piece of Content, One Content Marketing Goal Th ...
6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

For example, a company getting started with content marketing might invest in a team that can get the organization to the mature phase in a short peri ...
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