Tag: Marketing

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The 7 Most Important Takeaways From the Contently Summit

The 7 Most Important Takeaways From the Contently Summit

At the 2019 Contently Summit, we wanted to focus on a different model. Over 200 people showed up to the PlayStation Theater in Times Square to hear fr ...
The Easy A-to-Z Guide to Writing Great Headlines [Infographic]

The Easy A-to-Z Guide to Writing Great Headlines [Infographic]

As a content marketer, you win the battle for engagement by making your headlines irresistible. Make an emotional appeal by putting benefits in your h ...
7 Creative Hyperlocal Marketing Strategies for Growth

7 Creative Hyperlocal Marketing Strategies for Growth

Users want Google to use their location every time they search for something, even if they don’t add location modifiers like “near me,” addresses, etc ...
5 Ways Marketers Can Gain an Edge With Machine Learning

5 Ways Marketers Can Gain an Edge With Machine Learning

So, what is machine learning? According to Hewlett Packard, “Machine learning refers to the process by which computers develop pattern recognition, or ...
How Two-Way Conversations Can Fix the Influencer Marketing Backlash

How Two-Way Conversations Can Fix the Influencer Marketing Backlash

It’s not just the ill-fated festival that’s stoking the backlash. If anything, the overwhelming demand that the Fyre Festival got speaks to the power ...
3 Ways Marketing Automation Can Mess Up Perfectly Good Copy (and How to Fix Them)

3 Ways Marketing Automation Can Mess Up Perfectly Good Copy (and How to Fix Them)

Pretty much every online business on the planet uses marketing automation in one way or another. Every email you open … Every web page you visit, even ...
25 Resources for Free Stock Photos in 2019

25 Resources for Free Stock Photos in 2019

25 resources for free stock photos Every image site in the list below falls under Creative Commons. Unsplash is a fantastic free stock photo resource ...
Why Marketers Can No Longer Ignore Audio Content

Why Marketers Can No Longer Ignore Audio Content

In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform sinc ...
Content Marketing Can’t Just Be a Top-Funnel Activity

Content Marketing Can’t Just Be a Top-Funnel Activity

It worked. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000. Chase’s News and Stories answers impo ...
Dropping Digital Distractions With Brian Solis

Dropping Digital Distractions With Brian Solis

Brian Solis, the author of Lifescale: How to live a more creative, productive and happy life, wants us to think hard about our digital distractions an ...
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