Tag: Michele Linn
![If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]](http://www.marketinghub.today/wp-content/uploads/2018/10/if-your-content-doesnt-have-this-the-majority-wont-trust-it-research.png "If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]")
If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]
If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read.
That’s based on the findings from an August survey of ...
How to Measure Your Content Marketing Effectiveness
We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and r ...
Getting More from Your Original Research: A #CMWorld Chat with Michele Linn
Consider these two statistics: 37% of surveyed B2B content marketers say their organization uses research reports for content marketing purposes.
[CMI ...
![4 Paths to Better Content Management and Strategy [New Research]](http://www.marketinghub.today/wp-content/uploads/2018/05/4-paths-to-better-content-management-and-strategy-new-research.jpg "4 Paths to Better Content Management and Strategy [New Research]")
4 Paths to Better Content Management and Strategy [New Research]
Delivering content in such a personalized, context-dependent way requires a strategic content management approach and a sophisticated tech platform mo ...
![A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]](http://www.marketinghub.today/wp-content/uploads/2018/03/a-30-minute-hack-for-nonprofits-to-improve-their-content-marketing-new-research.png "A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]")
A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]
To detail your content’s strategic purpose, you must identify three things: Priority desired outcome Priority target audience Priority target audience ...
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