Tag: Narrative
Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics
When polled by CMO Council last year, 62% of marketers indicated that reports about false and faulty metrics have caused them to pull back on spend wi ...
How to Bring Narratives to Life: Insights on Storytelling and Strategy
Any brand can tell great stories, but that’s not enough for successful content marketing.
In order for your content marketing to be effective, you hav ...
How to Make an Emotional Narrative Work For Your Brand
Years ago, Zak’s lab discovered that Oxytocin acted as the brain’s mechanism for empathy.
In the video, a father tries to connect with his teenage dau ...
6 Examples of Genius Brand Storytelling You Have to See
Author: Michael Brenner / Source: Marketing Insider Group
If you haven’t figured out how to tell your brand’s story well, you’re missing ...
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