Tag: Rand Fishkin
The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday
In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from und ...
The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday
Start with business goals So SEO is a tactic.
Next, marketing goals Build brand awareness We want more people to know who we are, to have heard of our ...
2019 SEO Keywords and Google: What’s in Your Poker Hand?
Domain and page authority Based principally on backlinks, your score will influence your rankings.
“Native content” ranks No.
As for “native content,” ...
Are You Measuring Right in Your Content Marketing?
“I think that one of the biggest issues I see on measurement and reporting, for sure, is that the marketing metrics we use are disconnected from the t ...
15 Search Intent Tips, Examples, and Resources for SEO Keywords
Here is a closer look at types of user intent keywords and some other advice to keep in mind with your keyword choices: Transactional keywords Buy Ord ...
![Is Amazon Really Gaining on Google’s Search Traffic? [New Data]](http://www.marketinghub.today/wp-content/uploads/2018/11/is-amazon-really-gaining-on-googles-search-traffic-new-data.jpg "Is Amazon Really Gaining on Google’s Search Traffic? [New Data]")
Is Amazon Really Gaining on Google’s Search Traffic? [New Data]
Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of ...
How to Make an Amplification Strategy With Shares AND Backlinks
There are two primary ways that content is amplified – by sharing a link on social media platforms or by including a backlink.
No amplification strate ...
What Do Sites That Have Never Been Penalized by Google Look Like?
User signals!
That’s why they look at user signals.
So, my team and I thought it would be fun to look at the Google Analytics accounts of websites tha ...
How I Boosted My Rankings Without Creating Content or Building Links
? Hack #1: Optimize your click-through-rate Let me ask you this: If 10,000 people performed a Google search for the term “SEO” and clicked on the numb ...
50 of the Best Social Media Tools Selected by Top Marketers
What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool ...