![Is Amazon Really Gaining on Google’s Search Traffic? [New Data]](http://www.marketinghub.today/wp-content/uploads/2018/11/is-amazon-really-gaining-on-googles-search-traffic-new-data.jpg "Is Amazon Really Gaining on Google’s Search Traffic? [New Data]")
Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). The Info-Seeking Market Share While it may be true that Amazon is gaining on Google's share of product-specific searches, when it comes to general information searches, Google still reins supreme. According to a recent report from SparkToro, Google's domination in the area of general search traffic is quite significant, with 90% of web searches taking place on its site. That includes not only the primary Google search bar, but also, queries taking place on its Images and Maps products. Our results lined up with SparkToro's, with 82.7% of respondents indicating that Google is their primary resource for finding information online. And, according to our own previous data, people are more likely to buy something based on an ad they saw on Amazon, versus an ad they saw on Google. Here, only 10% of respondents said they use Amazon as the primary resource for searching for products. A few things could explain that -- namely, it's possible that survey participants use Google as the primary source of information to seek information like the "best" products in a certain category. However, we don't know if those uses pertained to information-seeking or product-buying -- and other studies have shown that even if it's not used by as many people, Google's Assistant (the voice assistant that powers the Google Home smart speaker) answers questions correctly 17% more of the time than Amazon's Alexa. "What Amazon is building really quickly is an ad network and targeting capability at the intersection of ads, and the ability to buy really seamlessly," Anderson explains.
There’s been some speculation that Amazon might be creeping into Google’s (search) territory.
In some ways, that’s at least partially true. Amazon has showed some promise of potentially overtaking Google’s paid ads business, and its market share of product searches (54%) outnumbers that of Google’s (46%).
But not all search is created equal. We dug a little deeper into the numbers, looking at a recent report and running our own surveys to see how people search for different types of information.
The Info-Seeking Market Share
While it may be true that Amazon is gaining on Google’s share of product-specific searches, when it comes to general information searches, Google still reins supreme.
According to a recent report from SparkToro, Google’s domination in the area of general search traffic is quite significant, with 90% of web searches taking place on its site. That includes not only the primary Google search bar, but also, queries taking place on its Images and Maps products.
To see how that information might uphold among a census-style audience, we asked 860 people across the U.S., UK, and Canada: Which resource do you most commonly use when searching for information online?
Our results lined up with SparkToro’s, with 82.7% of respondents indicating that Google is their primary resource for finding information online.
When including respondents who chose “Google Maps” or “Google Images,” that number increases to 84.7%.
The Product-Seeking Market Share
Here’s where things start to get interested. As we previously mentioned, studies show that over half of all product searches take place on Amazon. And, according to our own previous data, people are more likely to buy something based on an ad they saw on Amazon, versus an ad they saw on…
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