10 social media laws for PR pros to follow

10 social media laws for PR pros to follow

It's crucial that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and—perhaps most importantly—your bottom line. The law of listening Success with social media and content marketing requires more listening and less talking. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time. The law of compounding If you publish amazing, high-quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their blogs and more. The law of influence Spend time finding online “influencers” in your market who have quality audiences and are likely to be interested in your products, services and business. Focus less on conversions and more on creating amazing content and developing relationships with online “influencers”. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business. Building relationships is one of the most important parts of social media marketing success; always acknowledge every person who reaches out to you. A portion of the time you spend on social media should be focused on sharing and talking about content published by others.

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Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way, but getting started without any previous experience or insight could be challenging.

It’s crucial that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and—perhaps most importantly—your bottom line.

1. The law of listening
Success with social media and content marketing requires more listening and less talking.

Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The law of focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The law of quality
Quality trumps quantity.

It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The law of patience
Social media and content marketing success doesn’t happen overnight. Though it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The law of compounding
If you publish…

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