Tag: The Association
These 6 Online Habits Are Common, But They’re Killing Your Brand’s Credibility
Unfortunately, many brands falter in their credibility-boosting efforts as the result of relatively minor mistakes.
But, rather than showcase their be ...
The Association Problem: When Consumers Like Your Ad But Forget Your Brand
“I like that car ad where the wife is an astronaut and has to unlock her husband’s car from space,” she said, referring to a Hyundai TV spot.
If consu ...
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