Tag: The Atlantic

Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

Video ad spend growth has also surpassed that of static images. Spending for online video ads is forecast to grow annually by 18 percent, while that o ...
How Brands Can Avoid the Dreaded Fauxthenticity Pitfall

How Brands Can Avoid the Dreaded Fauxthenticity Pitfall

Let’s be real for a second here. But in the quest to get real, it’s all too easy to wind up making the exact opposite impression by trying too hard, e ...
Can Brands Really Be Friends With Customers on Social Media?

Can Brands Really Be Friends With Customers on Social Media?

TLDR: Brands and customers can’t really be “friends” on social media. Do you think that’s true? That can make the people on the receiving end of socia ...

When Facts Fall Short: Why Brands Need a Point of View

When Facts Fall Short: Why Brands Need a Point of View. The article itself wasn’t all that controversial. It was a fairly standard advertorial, presen ...
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