Tag: The Format
Get to Your Audience’s Core: Know Their Content Intent
The brand gave Janice one marketing objective – use content to drive leads to the sales teams.
The audience’s intent was informational.
2 reasons audi ...
How to Make Your Writing More Powerful
TIP: Don’t insert yourself into the content unless it’s relevant.
The revision eliminated the weasel phrases of “with all due respect” and “that being ...
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