Tag: The Format

Get to Your Audience’s Core: Know Their Content Intent

Get to Your Audience’s Core: Know Their Content Intent

The brand gave Janice one marketing objective – use content to drive leads to the sales teams. The audience’s intent was informational. 2 reasons audi ...
How to Make Your Writing More Powerful

How to Make Your Writing More Powerful

TIP: Don’t insert yourself into the content unless it’s relevant. The revision eliminated the weasel phrases of “with all due respect” and “that being ...
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