This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In other news, we review the latest CMO trend findings and Facebook’s billion-dollar push into original content. Our rants and raves include Facebook metrics, Equifax, and how M&A is getting real; then we close the show with an example of the week on the Rock Island Line. Download this week’s PNR: This Old Marketing podcast Show details (00:01): An advertising blast from the past: “Cuckoo for Cocoa Puffs” (00:30): Robert muses on this week’s theme: Do we know how to truly experience gratitude? (Source: Krebs on Security) (1:16:00): Robert’s rant No. 2: Facebook’s ad metrics are coming under fire once again, this time because a large discrepancy was found between the company’s reports of reach and U.S. Census data. (Source: Fortune) (1:19:00): Joe’s rave: While Robert and I tend to get the lion’s share of recognition for the success of Content Marketing World, I want to point out that there’s an amazing team of people who are truly responsible for bringing our event to life. (1:20:32): Joe’s commentary: Large enterprises continue to buy media companies. These membership-centric events featured musical performances, games, and poetry readings, with most of the entertainment content focused around the rail line.
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
In this week’s episode
For our very special 200th episode, Robert ponders what it means to experience gratitude. We start off the show with some clips from the past – and our thoughts on how we managed to make it this far (we really can’t believe it). Next, we focus on the orange-filled week that was Content Marketing World, and all its joyful and audience-building activities. In other news, we review the latest CMO trend findings and Facebook’s billion-dollar push into original content. Our rants and raves include Facebook metrics, Equifax, and how M&A is getting real; then we close the show with an example of the week on the Rock Island Line.
Download this week’s PNR: This Old Marketing podcast
Show details
- (00:01): An advertising blast from the past: “Cuckoo for Cocoa Puffs”
- (00:30): Robert muses on this week’s theme: Do we know how to truly experience gratitude?
- (08:55): Welcome to Episode 200: Recorded live on September 11, 2017 (Running time: 1:34:36)
- (12:35): Your guide to producing better work together: We’ve found that creative content production at most organizations falls into five core steps: strategic planning, tactical planning, creation, deployment, and assessment. Where are your teams getting stuck? Download the Creative Workflow Workbook to find out.
- (13:55): Special offer for Content Marketing World 2017 video on demand – For a limited time, we are offering a $100 discount on full access to over 100 hours of keynotes, breakout sessions, and more of the best content marketing education available. Don’t miss out just because you couldn’t make it to the show. Sign…
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