Tag: The Takeaway
Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t
The professed rationale always sounds strategic -- "to reflect the services that we offer" or "to better describe what we do."
In fact, learning new i ...
Playing for Keeps: How Brands Should Use Gamification
When a brand gets it right, everyone can play along, and brands have started to get it very, very right.
The gaming trend was so effective that my age ...
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