Tag: Whiteboard
The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday
Okay, when you encounter these types of pages as opposed to these unique and uniquely valuable ones, you want to think about: Should I be canonicalizi ...
The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization – Whiteboard Friday
In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and ...
The One-Hour Guide to SEO: Searcher Satisfaction – Whiteboard Friday
So historically, if we were doing a guide to SEO in the long-ago past, we probably wouldn't even be talking about searcher satisfaction.
But Google ha ...
The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday
In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from und ...
The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday
Start with business goals So SEO is a tactic.
Next, marketing goals Build brand awareness We want more people to know who we are, to have heard of our ...
How to Use Domain Authority for SEO – Whiteboard Friday
In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 ...
7 Red Flags to Watch Out For When Auditing Your Link Profile – Whiteboard Friday
From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spam ...
4 Ways to Improve Your Data Hygiene – Whiteboard Friday
By filters, I'm talking about analytics here, specifically Google Analytics.
So agencies, please make sure that you're filtering out your own traffic. ...
Redirects: One Way to Make or Break Your Site Migration – Whiteboard Friday
Correctly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to ...
Full Funnel Testing: SEO & CRO Together – Whiteboard Friday
In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conver ...