The Current State of the Content Marketing Ecosystem [INFOGRAPHIC]. The content marketing industry is growing and it’s getting bigger than ever. With content trends such as 360 videos, live streaming, and virtual reality, the industry is sure to rise in the coming years. A majority of B2B marketers currently employ content marketing as part of their marketing strategy. So if you’re thinking about investing in content, now would be a great time to do it. However, success in content marketing isn’t overnight. You’ll need to devise a content marketing strategy and continuously refine that strategy based on what has worked for you in the past, what your needs are now, and what trends are upcoming. Here’s an infographic with survey results on different opportunities within the content marketing industry: Image Credits In-post Image: Infographic from CopyPress. Used with permission.
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The content marketing industry is growing and it’s getting bigger than ever. With content trends such as 360 videos, live streaming, and virtual reality, the industry is sure to rise in the coming years. In fact, content marketing is projected to turn into a $300 billion industry by 2019.
A majority of B2B marketers currently employ content marketing as part of their marketing strategy. This doesn’t come as a surprise since content marketing is 62% cheaper than traditional marketing but generates three times as…
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