The Social Media Mistake That Could Have Doomed A Startup

Starting up a business is not difficult. Succeeding is another matter altogether, as Los Angeles based start-up Atman Tea Co. learned when we pinned our marketing hopes on social marketing. More specifically, we learned that social marketing has changed radically in the last few years, and our path reveals a common mistake you can avoid in 2017. Starting a business is truly an incredible journey. It is just like a rollercoaster. You have the highs and the lows, but that is the nature of running a business. Our story began in the autumn of 2015, when Atman Tea Co. was still just an idea. However, we were headed into a world of trouble. All we had to do was to get in contact with social media influencers and ask to promote our product. Which meant that other brands were able to utilize social networking apps, such as Instagram and Vine, to promote their company and gain online presence when those platforms were just beginning to gain momentum.

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Starting up a business is not difficult. Succeeding is another matter altogether, as Los Angeles based start-up Atman Tea Co. learned when we pinned our marketing hopes on social marketing.

More specifically, we learned that social marketing has changed radically in the last few years, and our path reveals a common mistake you can avoid in 2017.

Starting a business is truly an incredible journey. It is just like a rollercoaster. You have the highs and the lows, but that is the nature of running a business. It is at the “lows” that you learn about perseverance, and it is at the “highs” that you learn about humility. Our story began in the autumn of 2015, when Atman Tea Co. was still just an idea. After spending months researching about herbs and searching for the right suppliers, we were finally ready to launch in the spring of 2016.

However, we were headed into a world of trouble.

We read about how other start-ups…

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