Tips for a Rock-Solid Content Marketing Strategy. Today, content has become paramount, and consumers seek engaging, personalized experiences that draw them in. It’s About Connecting With Your Customers. Many businesses are coming up with tactics to market their content, but few have taken the time to develop and document a content marketing strategy. But, developing a content strategy takes some thinking and planning. Understand why you are creating content in the first place and align it to your business goals. Know Where Your Customer Is Going. Developing a content marketing strategy requires you to thoroughly understand your customer, and you can’t do that without mapping the customer journey. To determine whether your content strategy is working, you’ll need hard data to understand what content was consumed, when, and by whom. While tactics come and go, a rock-solid content marketing strategy can be your foundation for building a deeper relationship with your target audience and improving business results.
Marketing your business in today’s attention economy requires a different kind of thinking than in the recent past. Today, content has become paramount, and consumers seek engaging, personalized experiences that draw them in. You have to be more strategic than ever before if you want to capture their attention.
Content marketing has been around since long before the digital age. Joe Pulizzi of the Content Marketing Institute said, “content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism.” Marketers everywhere are focusing on creating higher value content that connects with their audiences in new and interesting ways.
It’s About Connecting With Your Customers.
Many businesses are coming up with tactics to market their content, but few have taken the time to develop and document a content marketing strategy. According to a recent survey by the Content Marketing Institute, only 32 percent of B2B marketers have a documented content marketing strategy. Ouch. It’s not much better with B2C brands — only 37 percent have a documented strategy to improve content effectiveness.
All of your content-marketing efforts are about connecting with your customers. But, developing a content strategy takes some thinking and planning. Coming up with a strategy is about taking a step back; defining your goals, audiences, and objectives; and ensuring the rest of your content team is on the same page.
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Define the Elements of Your Content Marketing Strategy.
Strategies are the big-picture, ambitious, fundamental plans that will guide your business. You can’t create good content without a great strategy. Here are some ideas to get you started with building your strategy.
1. Identify Your Business Goals.
Understand why you are creating content in the first place and align it to your business goals. Are you trying to build a more loyal customer base? Or, are you looking...
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