This week’s #CMWorld Twitter chat was filled with tips that will help you in the boardroom or on a stage. #CMWorld — Andrea Larick (@A_Larick) March 19, 2019 A2: Great presentations are formatted within the structure of a story. The audience will be distracted…they will all be listening through their own filters….be lean….remember – you know all of it – they don’t! Do you take the time to rehearse? But I also tend to go impromptu depending on how the audience is responding. I never really found “impromptu” presentations to be all that great – they aren’t well thought out and leave out important information. Doing so gives you great structure and keeps you on point. #cmworld — Pitchbox App (@PitchboxApp) March 19, 2019 A4: Speakers who ask someone else to create their slides (and the speaking points) should absolutely rehearse & continue to co-create–so the content creator can learn from the evolution of the presentation. #CMWorld — Shelly Lucas (@pisarose) March 19, 2019 See more answers to this and other questions in our Twitter Moment. Meet Andrea and see the group of speakers she has lined up when you attend Content Marketing World 2019.
Getting up in front of an audience is difficult. Making a lasting impression is even harder. There is no single formula for a great presentation. There is no magic pill to turn you into a great speaker overnight.
Don’t stress. This week’s #CMWorld Twitter chat was filled with tips that will help you in the boardroom or on a stage.
Our special guest Andrea Larick has seen it all. She oversees both Content Marketing World and ContentTECH Summit presentations. Based on her experiences, she shared key principles on how to become a better speaker.
The following is a look at her conversation with our community. Want more? Our Twitter Moment includes more from the Q&A.
How do you fit your big idea into a presentation without overwhelming or boring your audience? How should you structure your talk?
A2b: Go deep for the meat of the topic – no fluff. Conference attendees are usually seasoned professionals and they want something very specific and in depth with practical takeaways they can implement when they return to their office. #CMWorld
— Andrea Larick (@A_Larick) March 19, 2019
A2: Great presentations are formatted within the structure of a story. We are placed somewhere, then some kind of conflict is introduced and there’s a resolution. Humans are built to respond to a story, it’s how we learn. So do that. #CMWorld
A2: Break it down. Deconstruct that big idea into elements of a story (we have LOTS of practice with that, right?). Simplify wherever possible and watch for signs the audience is with you. Plan ahead how you…
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