In my case, it’s “digital marketing”: Click “Search”: But I want to take it one step further, so I’m going to click on “Content Analysis” at the top: Scroll down a bit, and you’ll see a section called “Most Shared Domains by Network”: This lets me know which publications, websites and blogs are getting the most shares, telling me how influential they are. I can literally find thousands of influencers in the digital marketing niche. One of my favorite features on BuzzSumo is “Backlinks.” With a simple search, you can find out who’s linking to your competitors and which specific pieces of content those links are coming from. First, click on “Backlinks” from your dashboard: I’ll use Kissmetrics as an example: Click on “Search.” Here are just a few: And I can take it one step further by checking the rest of the backlinks coming from a particular website. But as good as evergreen content is, it’s also important to cover the hot topics trending right now. Again, you’ll want to go to “Content Analysis.” Then scroll down until you reach the section called “Average Shares By Content Length.” Here’s what pops up for digital marketing: But this isn’t the case for all industries. Here are the results I got when searching for IoT: And here’s one more random example—marathon running: In this niche, 1,000-2,000 words would be best. This shows you how this feature can work for almost any industry. Whether you want to know which influencers to target, where your competitors are getting their backlinks from or which content formats to use, BuzzSumo will provide all the details. What’s your take on BuzzSumo?
I use a lot of different tools and various software for marketing.
But one of my absolute favorites is BuzzSumo.
I love it!
At this point, I consider it a linchpin useful for several different aspects of marketing.
And apparently I’m not alone.
Big name brands, such as TechRadar, TechTarget and even Rolling Stone magazine, use BuzzSumo to optimize their campaigns.
And because I tend to be compulsive about certain things, I’ve gotten into the habit of checking BuzzSumo every single day.
As you might imagine, I’ve come up with some pretty interesting insights along the way.
In this post, I’ll share with you what I learned from checking BuzzSumo every day for a month.
It’ll tell you, without a doubt, which influencers to target
One of the major selling points of BuzzSumo is it allows me to perform streamlined influencer research.
If you’re wondering whom to target for a guest post, brand endorsement, etc., BuzzSumo will let you know.
Here’s an example of how to use it.
From the dashboard, enter the topic or keyword you’re interested in.
In my case, it’s “digital marketing”:
Click “Search”:
But I want to take it one step further, so I’m going to click on “Content Analysis” at the top:
Scroll down a bit, and you’ll see a section called “Most Shared Domains by Network”:
This lets me know which publications, websites and blogs are getting the most shares, telling me how influential they are.
I also like the pie chart, quickly showing me how things stack up.
If I wanted to pitch a few brands with a guest-posting idea, I would want to aim for some of the top brands on the list, like Search Engine Land, Marketing Land, Social Media Today and so on.
But wait, there’s more.
Go back to the top, and click on “Influencers.”
Here’s what I get:
It’s a massive list of influencers along with accompanying key metrics such as their page authority, domain authority, follower count, etc.
I can literally find thousands of influencers in the digital marketing niche.
I can then reach out to any of them by visiting their website or contacting them on Twitter (BuzzSumo provides links to both).
I honestly can’t think of a more streamlined and efficient way to find the top influencers.
If influencer marketing is your bread and butter, BuzzSumo is a godsend.
You can see where competitors are getting their links from
Backlinks are everything.
It’s a toss up as to which is more important: content or links.
But I think we can all agree that the quality and relevancy of the sites linking to you impact your search rankings heavily.
One of my favorite features on BuzzSumo is “Backlinks.”
With a simple search, you can find out who’s linking to your competitors and which specific pieces of content those links are coming from.
Here’s how you do it.
First, click on “Backlinks” from your dashboard:
I’ll use Kissmetrics as an example:
Click on “Search.”
Here are just a few:
And I can take it one step further by checking the rest of the backlinks coming from a particular website.
Just look at “View [X] More Links”:
If you see that a particular site is linking to your competitor like crazy, this is a good indicator they may be…
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