Consequently, you should look for subtle changes you can make to boost your numbers. Here are 10 psychological tricks you can implement and test to boost your website sales and bottom line. Consumers get anchored to the initial price they see. When buyers find out about additional costs later on, it creates anxiety that causes many to shirk away from completing the purchase. When a user sees a price of $19.99 instead of $20.00, it makes a psychological difference. Make customers feel highly valued. When they feel appreciated by your brand, they'll be much more likely to follow up with an additional purchase and even to share their experience with friends. If you have her address, you could send her a custom item or offer her a discount on future products. Your website can effectively share your story. This works because the most expensive serves as an anchor, making the middle offering feel like a good value.
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Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers. Your product might be great, but if your site isn’t set up for success, you will struggle.
Before you overhaul your site or pay thousands of dollars for a consultant, there is an easier solution: subtle psychological changes to influence your visitors. Buyers have become accustomed to shopping in a particular way, and given the high volume of incoming sales pitches they receive, filtering the noise is challenging. That gives a distinct advantage to businesses that truly understand how consumers interact with webpages.
Consequently, you should look for subtle changes you can make to boost your numbers. Doing so won’t take much time, and the impacts are easy to measure. You can run A/B tests on two different versions to see which performs better, giving you results within days so you can move forward. Here are 10 psychological tricks you can implement and test to boost your website sales and bottom line.
1. Make onboarding and shipping look free.
Consumers get anchored to the initial price they see. This means if you want to charge the user for shipping or onboarding, you should include that cost in the initial price. When buyers find out about additional costs later on, it creates anxiety that causes many to shirk away from completing the purchase.
When you explain that shipping or onboarding is free, on the other hand, they will trust your brand and feel you’re doing them a favor — particularly compared to your competitors’ high-priced shipping.
2. Price your goods with a 99-cent tag at the end.
This is known as the left-digit effect. When a user sees a price of $19.99 instead of $20.00, it makes a psychological difference. She becomes anchored to that 19 number instead of the 20. Plus, she places it in the 10-20 range as opposed to 20-30.
Despite it being a literal penny of difference, users will perceive your product as more affordable.
3. Offer product upgrades.
Toward the end of the checkout process, offer product upgrades. Your consumer might be intent on already purchasing something for $100, let’s say. Throughout the decision-making process and checkout process, he’ll be convincing himself it’s a good purchase.
If you offer a $10 addition to insure the product at the end, for example, he’ll be more likely to buy it. He will think, “What’s a difference of $10?” because he’s already psychologically adjusted to that initial price.
4. Create a sense of urgency.
Buyers are much more likely to pull the trigger…
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